Record what each shot needs

The fields for this job are already in the box, and the ones that are not take a minute to add.

A new board ships with Story, Action, Messaging, Visuals / Cinematography and Sound & Music, plus dropdowns for Shot Size, Movement and Content Type. Type into those on any plan. On Pro you add your own: Location, Talent, VO, On-screen text, an Achievable checkbox. Select several shots and the inspector writes one value across the whole selection, except Tags, which edit one shot at a time.

See the fields that ship with StoryFolder and creating your own, or making a shot list from a reference video.

Bar chart labelled Needs crane with Yes and No bars beside a filter chip reading Achievable is Yes.

Break down production requiremets, shot by shot.

show them comps you can recreate on their resources and budget.

r/cinematography·15 October 2023reddit.com

Work out the location, the crew skill, the rig, the lighting and the post work behind reference videos, shot by shot.

Mark scope. Read the count.

Scroll the board and mark the shots that need a crane, and the ones you would simplify. Filter to what you marked. Then read the count off Statistics and take it to your estimating spreadsheet. The conversation those counts feed is turning a client's idea into something you can quote.

  • Needs crane · Yes / No
  • Needs light kit rental · Yes / No
  • Achievable is Yes

Where the breakdown stops

At the numbered, timed, annotated document. Everything after it belongs to another tool, and which tools turn a finished video into a shot list sorts out which one.

Does Does not
Cut the reference into timed, numbered shotsRead source timecode, a reel, or drop-frame
Record what each shot needs, shot by shotEstimate, schedule, or build a call sheet
Print a shot document, two shots to a pageDesign the treatment. Milanote, Canva and Keynote do that
Analyse the reference they sent youFind analogous references. ShotDeck and Shot.cafe do that
Export XLSX, CSV, PDF, images and clipsWrite an EDL, XML, AAF or FCPXML

Dissolves and fades need a pass with Split.

Return the reference, annotated

The link is view-only, and that is the whole point of sending it.

It carries no comments, approvals, picks or timecodes, and a board built from a local file shows the exported frames rather than a player. What the client opens, without an account, is their own reference with your notes on it, in Storyboard, Thumbnails or Shot List. The PDF prints the same board two shots to a page. The Spreadsheet / Shot List writes XLSX and CSV together. Password protection is Pro.

  • View-only · three layouts
  • No account needed
  • Password · Pro

Make the hidden work visible

You watch a reference and work out the location, the crew skill, the rig, the lighting and the post work behind it. That inference is the skilled part. It happens in your head and it usually stays there. The board is where it lands beside the shot that raised it. The long version is a client sent a reference video, now what.

  • r/advertising

    They send a Super Bowl commercial as a reference but have a budget that barely covers the catering for a real shoot.

    21 February 2026

  • r/cinematography

    clients see a Ferrari and want a Ferrari on a 2nd hand Toyota Corolla budget.

    26 February 2025

  • In the StoryFolder library, one board is an entire commercial pitch, written a shot at a time into the note fields that ship with the app.

Import the reference

Drop in the file and it comes back as numbered shots. Write the requirements onto them, then hand back a PDF, a spreadsheet or a link. Desktop only, macOS and Windows.


Sign in and download for macOS or Windows, then drop in the video the client sent you.

Sign in and download

macOS and Windows

FAQ

Can I import a YouTube or Vimeo reference?
Public URLs work. Private, members-only or password-protected links can be refused with a written reason, so download an authorised copy and import the file instead.
Does StoryFolder estimate production cost?
No. It counts shots by the labels you set and reports duration statistics, and you take those inputs to the system where you price work.
Can several shots get the same value at once?
Yes for Text, Dropdown, Checkbox, Rating and Number fields. Tags edit one shot at a time.
Can a client comment on the shared board?
No. The published board is view-only and carries no commenting, approval or picking controls.
Does a local-file board include a player?
No. It gives the client three browse layouts, and a board whose source is a local file shows the exported frames.
Can I export the analysis?
The storyboard PDF and one image per shot are free. The Spreadsheet / Shot List is Pro and writes XLSX and CSV together into the same folder.
Will it find every dissolve?
No. Detection reads the picture frame to frame, so gradual transitions need a pass with sensitivity, suggested cuts, Split and Join.
Are exported frames watermarked?
Until the app is activated, yes, with the StoryFolder logo.